Ronald Buchanan Jr. — a second look at the hero

Ronald and Val have built a strong site. This is not a rewrite of that work — every word in the proposed version is Val's existing copy, unchanged. The only change is arrangement: what loads first, and how much room each piece takes.

The reason is measurable. On a standard laptop screen today, the three buttons sit at the very bottom edge of the window, and on a phone they fall below the first screen entirely. A visitor who arrives ready to pre-order has to scroll before they can find out how.

Prepared by At His Feet Productions · nothing has been published or changed on the live site

Desktop — 1440 × 900

Live today
Current live hero on desktop
Proposed
Proposed hero on desktop

What changed, and why

Unchanged: the headline, the paragraph, the eyebrow, the role line, the three buttons and their order, the Facebook and Instagram links, every navigation destination, the colors, the typeface, and the photograph. The proof figures keep Val's correction — no dollar signs on 112K and 375K.

Phone — 390 × 844

Live today
Current live hero on phone
Proposed
Proposed hero on phone

On a phone, the difference is larger

What this is: a mock-up for comparison only. Nothing on ronaldbuchananjr.com has been changed, and nothing will be without Ronald's and Val's approval. The proposed version passes the site's existing automated checks with no regressions.

What we are not proposing: new claims, new promises, different figures, a different voice, or a different structure below the hero. The rest of the page is untouched. Open the proposed hero full-size →